![]() ![]() ![]() ![]() The Americans themselves adapted several articles from other countries. On second thought, the orientation of Germany towards the American way of life, can be used to explain the adaptation even of America's myths. It is surprising, though, that it is found in Germany, too but only on the first thought. Just like the cowboys in the commercials tell, jeans are on the one hand comfortable and on the other hand also a symbol for freedom.Īs myths are supposed to be everlasting, it is not surprising that the myth of the American West can still be found today. Another example are the blue jeans we wear not only in our leisure time, but nearly always. The consumer is not inhaling smoke but freedom. Cigarettes in general contain the American West in their commercials, mostly often a smoking cowboy is used to praise the product. The most obvious example are the cigarettes called 'West' along with their slogan 'Test the West'. There are quite a few examples for the thesis that the myth behind the American West has been commercialized in some (American) products. Some of the things we buy are sold by the myth of the American West. The Myth of the West in a Modern Mass Consumption Society The Myth of the West in a Modern Mass Consumption SocietyĨ. ![]()
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